Visa partners with Vicky Kaushal to promote the Infinite card, offering luxury, security, and exclusive experiences to India’s growing affluent consumers.
To reach India’s rapidly growing affluent population, Visa, the global leader in digital payments, has selected Bollywood celebrity Vicky Kaushal as the face of its latest campaign. His sophistication and charm, along with his familiarity as a modern Bollywood star, make him an ideal ambassador for the Visa Infinite card, which grants access to exclusive privileges and premium services tailored for discerning Indian consumers.
At the core of the campaign is the Visa Infinite card, tailored specifically for India's growing upper middle class and rich citizens. The films embodying Vicky portray how it enables unforgettable experiences such as exquisite vacations, international travel, high-end dining, and various lifestyle perks. Each transaction done using a Visa Infinite card is framed as capturing irreplaceable moments, which strengthens bonds with family, asserting promises made around exclusivity, unmatched convenience, and airtight security.
Visa appreciates its consumers’ lifestyles with messaging highlighting the unrivaled convenience and security protection offered by Visa Infinite. The advertisement alleviates concerns for wealthy consumers, assuring them that every purchase is secured by methods of tokenization, protected systems, and multi-layered safety protocols. This communications platform, keyed in on safety alongside the promise of smooth endorsement acceptance, caters to India’s elite dual need of having a worry-less life while relishing lavish offerings.
The campaign starring Vicky Kaushal is running on TV, digital, and OTT channels in English, Hindi, and eight other regional languages, ensuring coverage among all social strata within particularly higher-income brackets of India. During the campaign duration, histrionics will also be seen on Hotstar, Jio, MakeMyTrip, and Moneycontrol, as well as Visa's corporate social media platforms. With an aim to touch 110 million targeted customers, of whom 50% are presumed active, Kaushal's craze serves the aspiration and preference funnel in the upper middle class along with rising affluent markets.
The Infinite card is conveniently marketed as a payment tool, but in reality it enables users to celebrate milestones, create memories with family and friends, and share happiness. The Brand Visa positioned the card this way thanks to Leo South Asia. Vicky Kaushal mentioned that he is happy about representing a brand that empowers individuals to transcend the mundane activities of life through lifestyle perks custom-made for their desires. The ever-changing goals of wealthy Indians are portrayed in the ad where they do not simply seek products but rather look for offerings that add value to their lives.
