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Blogs / Vicky Kaushal Partners with G-SHOCK for ‘Rise Above’ Campaign that Recognizes True Grit
Campaign Updates
Jun 20, 202512 Min read

Vicky Kaushal Partners with G-SHOCK for ‘Rise Above’ Campaign that Recognizes True Grit

Vicky Kaushal joins G-SHOCK’s 'Rise Above' campaign, celebrating youth resilience and emotional strength through iconic timepieces.

Vicky Kaushal Partners with G-SHOCK for ‘Rise Above’ Campaign that Recognizes True Grit

G-SHOCK, the legendary watch brand by Casio, is launching a new campaign that centers around Rise Above the Shocks—and this time it stars actor Vicky Kaushal. However, this is not just another celebrity advertisement. The campaign dives into something much deeper—the quiet strength and unshakable spirit of today’s youth, who are constantly balancing expectations and setbacks while still choosing to move forward.

The campaign has become real in collaboration with Method Productions, with producer Ravneet Mahajan and director John Fredrick Peter spearheading it. Together they have made a very bold, personal, and relevant visual story.

Rise Above the Shocks is more than a marketing message. It is a mindset. It reaches the generation that is facing all sorts of challenges day in and day out, but those challenges do not define them. G-SHOCK's idea is not about the challenges of school, career, or personal life. It is the idea that they are showing up and facing any challenge while being confident in themselves. The G-SHOCK brand's purpose.

The campaign will continue representing the next few of G-SHOCK's most iconic timepieces that started with the DW-5000R. This model represents a new version of the original G-SHOCK timepiece in a modern style. The DW-5000R comes with a square face, resin body, and clean street-style aesthetic, reminding us of legacy and evolution. Other featured models include the GA-2100, DW-5600, and GA-110—known for their hard-wearing styles with unique looks.

"To underpin the entire campaign is the idea that this generation is fearless, bold, and unfiltered. Rise Above the Shocks is all about showing emotional strength and inner resilience. Vicky Kaushal embodies this approach and values that we want to espouse. He is truly honest and inspiring on stage, and as we integrate those values with the spirit of our brand, it only makes sense."

- Takuto Kimura, Managing Director of Casio India, talking to GQ about the campaign

Vicky Kaushal is known for his calm energy and is someone whose work ethic is also commendable. In talking about what the campaign means to him, he said:

 "There is real power in staying consistent and calm through the tough times. Rise Above the Shocks is ultimately for everyone who has been hit the hardest in life but hasn't fallen over. It's how G-SHOCK stands to reason, and I'm proud to have played my part in this story."

In a distraction-filled world, this campaign feels like a real reminder to stay in the moment, focus, and have resilience. With Vicky Kaushal as the face for the message, G-SHOCK is much more than selling watches. It’s representing brand values that live on.