As a global community where digital deceit is on the rise and trust in communications is constantly being tested, Truecaller has launched an efficient new solution aimed to protect businesses and consumers both: Secure Calls. Rolled out globally as a part of the Truecaller for Business feature, Secure Calls adds a new level of security to authenticated business calls and solves the rising issue of call spoofing.

Building on Trust: From Verified to Secure

Truecaller has always been known to be striving towards identity verification and fraud prevention. Ahead of the verified business identities already helping users identify real calls from spam, Secure Calls takes it a notch higher by not only ensuring that the identity is maintained but also that the integrity of the call is ensured.

How does it work?

Businesses subscribed to Truecaller for Business can now make secure calls to customers over a backend authentication handshake. The backend ensures that the call is initiated by the company that has been authenticated and not an impersonator attempting to scam. Once verified, the call is then marked as a "Secure Call," traceable in the Truecaller system through clear visual indicators.

A Boost of Confidence for Consumers

For consumers, this means more visibility and more assurance in taking calls. In an era in which fake impersonator scams and spoofed calls are surprisingly common, having a means to verify that a call is legitimate makes it simpler to stay a step ahead of fraudsters. Clear visual cues within the app immediately tell the user that the incoming call is legitimate, not just from a verified business, but verified in real time through Truecaller’s secure signing process.

Fredrik Kjell, Chief Operating Officer at Truecaller, emphasized the platform’s mission: “Spoofed calls erode trust and cause significant distress. With Secure Calls, we’re providing call-by-call assurance to restore and build that trust.”

Early Adoption: NoBroker Paves the Way

Among the first prominent businesses to adopt this aspect is NoBroker, one of India's largest proptech brands. As per Akhil Gupta, Founder & Chief Tech & Product Officer at NoBroker, the decision comes in keeping with the strong emphasis the company has on user security. “In an era where scams evolve quickly, protecting our customers is essential. Secure Calls helps us stay ahead of fraud attempts while also allowing us to display contextual messages to users, which helps them prioritize and act on the communication.”

Why Secure Calls Matter

The launch of Secure Calls comes at a time when brand impersonation and spoofed calls have become common tactics used by scammers. By securing every customer call with electronic call signing and authenticated visual cues, companies not only guard their consumers but their reputation as well. The system minimizes the possibility of identity abuse, comforts users, and renders fraudulent operations much more difficult for criminals to perform.

Available globally, effective today, Secure Calls will be an essential tool for companies that want to uphold credibility, trust, and open communication in a world where fraud is common. As Truecaller continues to advance in the field of communication verification, such features demonstrate a firm commitment to user protection and assisting companies in connecting with confidence.