Swiggy launches ‘99 Store’ in 175+ cities, offering ₹99 meals with free delivery. Discover how it targets Gen Z & budget-conscious users with daily comfort food.
Swiggy has rolled out its '99 Store,' a program set up to help more Indians enjoy low-cost meals every day. Running in over 175 cities—including major hubs like Delhi, Bengaluru, Chennai, Kolkata, Hyderabad, Pune, and Lucknow—the store lists much-loved comfort foods at a steady price of ₹99. The plan speaks directly to students, young workers, and anyone who wants tasty, wallet-friendly food delivered fast.
At the 99 Store, customers can choose from quick, single-serve dishes like biryani, rolls, noodles, burgers, pizzas, cakes, dosas, idlis, and plenty more. By teaming up closely with restaurant partners, Swiggy makes sure lower prices do not mean less variety or quality. A dish-first layout in the Swiggy app also helps users easily find and order the meals they want.
At the 99 Store, every order over ₹99 ships for free, no special code needed. Swiggy's Eco Saver mode handles these drops, plotting the cheapest and greenest routes. Because of this perk, shoppers who order often—and anyone keeping an eye on spending—find the 99 Store hard to pass up.
The brand-new 99 Store makes its debut because Swiggy kept hearing people ask for meals they could order every day without worrying about the bill. CEO Rohit Kapoor put it simply: ₹99 is “not just a price point—it’s a promise” that tasty, forward-moving food will always be within reach, no matter how tight a budget feels.
Bringing out the 99 Store now lets Swiggy step up just when food apps are spilling over and newcomers like Zepto Cafe and Rapido are already trying fresh ideas. By leaning hard on low prices, plenty of choices, and a smooth app ride, Swiggy hopes to lock in every household that wants easy eats at home across India's ever-changing delivery world.
