Snapchat crosses 250 million monthly active users in India, driven by Gen Z, AR engagement, and strong creator growth. India is now its largest global market.
As of July 2025, Snapchat surpassed a significant milestone of 250 million monthly active users (MAUs) in India. This increase from 200 million in May 2023 cements India as the largest market for Snapchat, surpassing the US for the first time. The platform's growth is fueled by India's young and digitally enthusiastic population.
Snap's acceptance among young Indians and its branding make it one of the fastest-growing platforms. 90% of daily users in India are aged between 13 and 34, which is much higher than other countries. The app’s features, like ephemeral messaging and an arsenal of creative and visual-first mobile communication, are nicknamed the new texting among Gen Z and Millennials. Snapchat has become a cultural phenomenon among young Indians.
The strong Snap ecosystem and augmented reality (AR) on Snapchat fuel participation. Over 80% of Indian users interact with AR Lenses on a daily basis, with over 80 billion plays each month. Their popular AR features are used largely during festival seasons, where over 85% of users celebrate festivals through Lenses and AR features. India has now become the second-largest market for Snapchat AR developers, which shows the active nature of the Indian creators.
To achieve India’s strategy for Snapchat, partnerships with local creators and culturally relevant content will be used. The platform harnesses the voice of the country through local trends and Spotlight and Stories, which capture the local flavor, ensuring the content is Indian-friendly. Investment in training AR developers on outreach activities has also bolstered its community in Tier 2 and 3 towns.
During Snapchat’s further expansion, it plans to increase its advertising business and foster a healthy ecosystem of AR developers in India. With the focus on emerging social media markets, Snapchat’s heavy investment in Indian content and youth, combined with state-of-the-art augmented reality (AR) programming, makes the company a dominant player on the Indian stage.
