Shubman Gill: The New Face of Oakley’s Visionary Campaign

Shubman Gill, the Indian cricket star, has been signed up by Oakley as the face of its bold new campaign, ‘Artifacts from the Future.’ For Gill, this is the first eyewear brand he has associated with, which truly showcases him as an icon of style and performance for the Indian youth. As an idol, Shubman has reflected a lot on the youth and is known for his consistent and composed performances, which make him a player of choice to look up to.

Campaign Concept: Eyewear Designed for 2075, Launched in 2025

Oakley has put out their latest campaign, ‘Artifacts from the Future,’ which showcases their new line of performance eyewear imagined to be released in 2075. Among the collection are standout models Plantaris and Lateralis. The collection is designed as if for the year 2075 but is available for purchase today. The Plantaris model incorporates a frog’s mid-leap muscular motion in its flexible silicone stems, while the Lateralis combines a heritage look with modern appeal.

Uniting Sport, Culture, and Innovation

Gill's partnership with Oakley is more than an endorsement. It’s a blend of culture and sport. In the advertisement, he is endorsed with global marks such as Kylian Mbappe and Damian Lillard. This is representative of Oakley’s commitment to innovation in eyewear. They truly keep pushing the boundaries of modernization regarding eyewear fashion. As Oakley’s Senior Brand Business Manager, Sahil Jandial, said, Gill is the brand advocate as he represents the true spirit of the company, and his impact is always felt as he inspires millions to do their best in life.

Brandmovers India: Creating a Visual World Ahead of Its Time

Futuristic motion graphics and visuals are set to Brandmovers India as they created an immersive world for Oakley’s eyewear for the new collection. Focusing on “artifacts from the future” brings life as an eyepiece is contemporary cultural trademark manners ahead of its time.

Revitalizing and Inspiring New Generations of Innovation Wearers and Stylists

Additionally, this ad campaign seeks to espouse confidence among the younger generations of Indians, instilling in them the desire to wear innovation with confidence while in the field or outside it. Capturing the essence of it was effortless, as Gill stated, “They feel like they’re made for a future set in 2075, but in fact they’re here with us today.” With the legacy shown by Oakley, their intention of turning performance-based gear into cultural pieces will always stay timeless.