Anurag Basu's return to modern romance after 17 years with 'Metro... In Dino' has been gaining traction on social media, and the marketing for the film has taken an upgrade as well, starting from the trailer launch itself.

The trailer was crafted strategically

Shortly after its announcement, Metro... In Dino dropped an iconic trailer that gave a look at the new cast and characters in a fun way. The trailer explored the complexities of relationships, highlighting the potential for even the happiest moments to turn toxic.

And that was it! It gave the fans just enough to be excited but also left everyone guessing on the timeline of things, including whether the film would have a happy ending or not. 

The music videos were just as brilliant and gave a closer look at these couples

The music videos for Zamaana Lage, Dil Ka Kya, and Qayde Se were also well done, giving us a closer look at the lives of these couples amidst the business and chaos of metro cities. It also gave fans the first look at the 'Metro Band' and the first sound of the film's bold yet beautiful music, which was the beating heart of the first film as well.

The cast spent a good amount of time doing in-person PR and marketing

To celebrate the launch of the film's music album, the cast joined the Metro Band to engage in a live performance of the film's music—with a special performance from Arijit Singh, who joined everyone via FaceTime. This was done almost two weeks ahead of the film's release, leaving room for much more to happen.

Throughout the next few weeks, leading up to the release and post-release periods, the cast was actively seen engaging in an exciting series of marketing activities.

The most notable one, in our opinion, is the ‘Metro’ train activity in Mumbai, where Sara Ali Khan and Aditya Roy Kapur casually hopped onto a metro, surprising fans in a good way. This duo also spent time in Kolkata, visiting the best colleges and interacting with the local public.

The cast also engaged in press junkets, interviews, and more—where they discussed the film and its themes of modern romance.

The marketing was done well, but Metro… In Dino Faces Tough Competition

Though it wasn't legendary, the marketing for the film was spread out well throughout physical and digital mediums and was a positive attempt to bring audiences close to the romantically chaotic world of Metro... In Dino while taking them closer to the cast and characters. 

The film earned Rs 24.44 crore within the first 6 days, which doesn’t make it a huge blockbuster, but the numbers are still fairly good considering how the film is facing stiff competition against Aamir Khan’s Sitaare Zameen Par.