Tiger Shroff and Tara Sutaria reunite in HINT’s ‘Bade Aaram Se’ sequel, blending Bollywood drama, humor, and style to elevate the brand’s identity and reach.
Tara Sutaria and Tiger Shroff are again joined in Hint’s latest campaign, ‘Bade Aaram Se,’ which follows last year’s greatly received ‘Bhagakar Le Jaunga’ storyline. As with the previous chapter, this energetic sequel is brought to life by Lowe Lintas and Shirish Dahiya and once more adds a new dimension of drama and entertainment into the Vikram-Priya love saga while boldly announcing HINT’s new brand identity.
As she starts to take off from Udaipur Airport, Tara Sutaria's character Priya is brutally summoned onto a private jet by an outraged father who wants nothing more than to stop her from getting anywhere near Tiger Shroff’s Vikram. He naively assumes the worst will happen, but turbulence emerges, leading to an emergency evacuation that very stylishly liberates Priya. In one plot twist that adds insult to injury, Vikram turns out to be not only “the calmest and most collected” pilot ever but also donned his finest hint of innerwear as he nonchalantly saves her “bade aaram se.”
HINT’s campaigns incorporate storytelling as a form of Bollywood mini-entertainment. As noted by Sandeep Seksaria, the LTK Industries Managing Director, engaging narratives are a powerful tool for building brand equity. The humor infused in them serves not just to entertain but to sharpen HINT's identity, which has evolved into one that embodies style blended with ease for its youthful target audience.
The ‘Bade Aaram Se’ campaign is integrated across television, digital spaces, outdoor advertising, and social media, ensuring reach is maximized. This cross-sect approach aims to secure a wide range of demographics, from devoted followers of Tiger Shroff and Tara Sutaria down to younger audiences shopping for comfortable and stylish innerwear.
High-energy narrative coupled with product placements within fashion shows has created new paradigms within the feminist lexicon of fashion advertising, fortified by HINT’s campaigns. The brand effortlessly incorporates pivotal themes like comfort and fit alongside trend-forward designs, ensuring its image resonates with female consumers in contemporary society while leaving an indelible mark on their minds through cleverly crafted messages.
