Havas, one of the biggest names in the global advertising world, is speeding up its shift to an AI-first company, rolling out a fresh toolbox of smart applications while standing by its earlier pledge of 400 million euros for data, tech, and artificial intelligence through 2027. The move puts the network squarely in the lead of AI-powered marketing, creative work, and client services.

Converged.AI: The Heart of Havas AI Strategy

At the center of this push sits Havas's new operating system, now called Converged.AI It blends people skills and cutting-edge tech so clients receive smooth, all-in-one communications work. The platform handles a wide range of tasks, from audience targeting and activation to analytics, real-time insights, planning, content personalization, and creative production. By placing AI in almost every layer of the business, Havas is not only gaining speed and cost savings but also opening doors to fresh marketing ideas.

Next-Gen Tools: Vermeer and Beyond

At the front of Havas's growing AI toolbox sits Vermeer, its cutting-edge video studio. Powered by generative AI, the platform whips up sharp, on-brand videos in record time, giving Havas creatives and clients an immediate leg up. The tool shows how the network is turning its 23,000 people in 100-plus countries into AI-enhanced pros who can deliver quicker, bolder, and more personal campaigns.

Human-Led, Agentic Ecosystem: The Future of Client-Centric Solutions

Heading into its second year under the Converged.AI banner, Havas is now building a human-led agentic ecosystem. This model fuses empathetic insight with machine accuracy, making sure AI amplifies rather than crowds out human ideas. The agentic setup aims to roll out client-first solutions at pace and scale, backing fast-moving marketing plans and real-time decision-making.

Driving Impact and Competitive Advantage for Clients

Havas has quickly woven AI into its daily work, and clients are seeing clear, bottom-line results. Through the Converged.AI toolkit, they now receive ultra-personalized messages, sharper audience targeting, and faster production. Because Havas keeps investing and experimenting, brands with the agency stay two steps ahead in an ever-changing digital world.