Introducing Dove’s Peptide Bond Strength Range: Self-Care Reimagined

With the release of its Peptide Bond Strength range, Dove has launched a brand film that supports it along with its most transformative hair collection in over ten years. As the new collection is powered by Bio-Protein Care and Protein-Peptide Complex, the advanced technologies will now be able to deeply penetrate into hair fibers in order to repair broken bonds and restore hair's structural integrity. This technology works to strengthen hair from within and externally for up to 10 times better recoverable strength, overcoming daily styling damage, coloring stress, and harmful environmental factors.

The ‘Reborn Stronger’ Campaign: Inspired by Kintsugi’s Philosophy

Dove campaigns are often centered around their themed films advertising them, and this one is no different, with a focus on the ‘Reborn Stronger’ film, which uses Kintsugi—the Japanese art form of mending broken pottery using gold—as its main inspiration. The beauty industry has always tried offering product solutions for damaged or imperfect-looking hair, which ends up masking the real issues, whereas this particular advertisement looks at it differently, showcasing every strand lost during harsh styling as an opportunity for transformation, which tells a tale of hope. While embracing these actions or letting her locks flow to act as forms of known self-love, strengthen the overarching argument made by Dove suggesting beauty lies in adversity, as one blooms post-struggle, aided by true transformation.

Product Lineup: Solutions Designed Specifically for Repairing Damaged Hair

Dove’s Bond Repair collection features a 10-in-1 Treatment Mask and a Bi-Phase Oil Serum, alongside a Shampoo and Conditioner duo that cleanses, moisturizes, and repairs hair bonds. These products utilize complex, patented peptide systems coupled with nourishing ingredients such as ceramides and glycerin. The system clinically assures restoration of damage, providing smoother, softer, more resilient hair in under a minute.

Empowering Women Toward Loving the Story Their Hair Tells

Besides launching advanced hair care technology, Dove also shifts the cultural narrative about hair damage—daring us to celebrate the story of recovery instead. Dove encourages women to embrace their hair’s journey marked by ‘scars,’ which symbolize strength. The brand film and campaign dubbed ‘Reborn Stronger’ reinforce commitment to genuine beauty and self-love, resonating with women who seek real representation in beauty solutions.